The Heart Behind the Vision.
PZ&Co. was founded by Paty Zanon, a Marketing Specialist and MBA with nearly 20 years of professional experience.
Throughout her career, Paty has worked with entrepreneurs and businesses at different stages — helping launch new ventures, rebrand established companies, expand, strengthen their positioning, reduce unnecessary costs, and identify new opportunities for growth.
Through PZ&Co., she helps businesses look beyond marketing and understand the bigger picture. From branding and marketing strategy to digital presence, business development, and operational improvements, every project starts with understanding where the business is today, where it wants to go, and what can be done better to get there.
There is no one-size-fits-all formula. PZ&Co. combines strategy, creativity, and business experience to create practical solutions tailored to each company’s goals, challenges, and stage of growth.
Studies and Experiences
Paty's journey combines hands-on experience building projects, managing businesses, and guiding entrepreneurs, with the academic depth to translate creativity into real strategy and measurable results.
While marketing is my way of helping entrepreneurs to express their purpose through their brand, art is how I truly express myself.
Whether I’m on stage, acting, dancing, or reciting my poems, the arts keep my creativity alive and fuel my soul.
This is the side of me that thrives on emotion, storytelling, and human connection—a side that inspires the work I do in marketing and drives me to bring imagination and heart to everything I create.
Let's create beautiful things together!
Paty Zanon
